The Business programs are committed to providing degree programs that will prepare students to thrive in the corporate arena, in mission-based enterprises, or as entrepreneurs. Program faculty support the college-wide student learning outcomes of communication, critical thinking, creativity, and connectivity through a series of courses that develop an increasingly nuanced understanding of the complexities of business. Marketing and Entrepreneurship is a concentration offered within the Business Program that prepare students who wish to pursue corporate careers with a focus on the increasingly important world of marketing and media, or students who envision being the founder/CEO of their own business in either a corporate or nonprofit enterprise.

A student seeking to earn a BBA with a concentration in Marketing and Entrepreneurship must satisfy the Gateway (pre-major) courses, complete the Business Common Core, and 18 hours of concentration courses. In addition to satisfying the Gateway courses, potential majors must have an overall GPA of 2.50 on a 4.0 scale. 

Once a student has been accepted into the BBA program, all classes must be completed with a C- or higher to count toward the department's graduation requirements. A student who earns less than a C- in a major course will need to repeat the course in a subsequent semester.

A Business major whose overall or major GPA falls below a 2.50/4.00 may be placed on departmental probation and will be expected to work closely with the faculty advisors to develop a strategy to return the GPA to the expected level.

Students pursuing a Bachelor of Business Administration degree must complete 45 semester hours of major coursework beyond the general education (Ethos) requirement of 40 hours and the 9 hours of pre-major Gateway courses. Students will complete the total required 120 hours as follows: 

Gateway Courses:

The required Gateway courses are: 

• ACCT 2211 Principles of Financial Accounting
• ECON 2200 Principles of Economics
• MGMT 2200 Foundations in Business

Common Business Core Courses:

• ACCT 2212 Principles of Managerial Accounting
• FNCE 3353 Corporate Finance
• MGMT 3312 Business Communication
• MGMT 3370 Management and Organizational Behavior
• MGMT 3392 International Business or MGMT 3393 Cultural Aspects of International Business
• MGMT 4451 Legal and Ethical Environment of Business
• MRKT 3380 Principles of Marketing
• MATH 1114 Introduction to Statistics or PSYC 2298 Behavioral Statistics

Concentration Courses

Marketing and Entrepreneurship

Students choosing the Marketing and Entrepreneurship concentration must complete:

• ENTR 3000 Entrepreneurship and Innovation
• ENTR 4100 Entrepreneurship Lab
• ENTR 4200 Social Entrepreneurship
• FNCE 4000 Entrepreneurial Finance
• MRKT 4435 Social Media and Branding
• MRKT 4480 Advanced Marketing

Recommended Progression

Students who are interested in the B.B.A. with a Concentration in Marketing and Entrepreneurship can review a four-year course plan.